Amidst all of this it is pertinent to evaluate the initiatives taken for gender equality and for curbing gender-based discrimination and violence. Over past few decades, Pakistan has taken significant steps to empower, educate and socially uplift women. However, the male counterparts have not been the focus of such campaigns and initiatives. Efforts to address GBV have predominantly focused on protecting women and providing support systems for survivors. While these measures are critical, they fail to address the root cause—men’s attitudes and behaviours shaped by patriarchal norms. It is, therefore, high time to engage men in gender equality and equity initiatives.